Is Your Website ADA Compliant? A Guide to Accessibility for Blind & Low Vision Users

Your website is often the first impression people have of your organization, whether they’re seeking information or looking to make a purchase. But if your site isn’t accessible, you could be unintentionally excluding members of your audience, especially individuals who are blind or visually impaired.

While website accessibility is a legal requirement under the Americans with Disabilities Act (ADA), it’s also about building trust, inclusion, and equal access. In this blog, we’ll break down why digital accessibility matters, provide practical tips for a user-friendly layout, and outline how to enhance your multimedia and interactive elements to ensure a better experience for all.

 

Why Accessibility Matters for Blind & Visually Impaired Users

Millions of Americans are blind or have significant vision loss, and this number is expected to continue growing as our population ages. These users rely on adaptive technology to browse the web, including:

With users who are blind or visually impaired relying on these technologies, your website must adhere to the Americans with Disabilities Act (ADA) standards and the Web Content Accessibility Guidelines (WCAG). To be ADA compliant, a website should be:

Beyond legal compliance, accessibility also offers marketing advantages. A well-structured, accessible site can naturally improve your search engine optimization (SEO) by increasing visibility in search rankings and enhancing the user experience, which in turn reduces your bounce rate.

Suppose you’re a federal agency or a federally affiliated organization, such as Outlook Nebraska. In that case, you’re also required to meet the Section 508 standards of the Rehabilitation Act of 1973, which ensures equal access to digital information for both employees and the public. Fortunately, creating a compliant and inclusive experience often starts with something simple: your website’s layout.

 

Designing a User-Friendly & Accessible Website Layout

A well-organized website layout is one of the essential foundations for digital accessibility. For users who are blind or visually impaired, especially those navigating with screen readers or keyboards, your site’s structure determines how easily they can find and interact with content. Below are some features to implement.

Use Proper Heading Structure                                                                     

Organize your content with a clear heading hierarchy (H1 for page titles, H2 for section headings, H3 for sub-sections, etc.). This structure enables screen reader users to quickly scan and navigate your site, just as sighted users do. And don’t forget to be mindful of text spacing.

Incorporate Color Contrast

Ensure there’s enough contrast between your background and text. Light gray on white, for example, can be hard to read. Use contrast checker tools to confirm readability. WCAG requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.

Offer a Responsive Design

While not required, offering the ability to resize text is a valuable accessibility feature, especially when paired with responsive design. It allows users to zoom in or adjust font sizes without breaking your site’s layout or functionality. Responsive design ensures that your content, images, and interactive elements remain consistent and accessible across all devices and screen sizes.

Use Clear, Descriptive Link Text

Providing clear and descriptive links is especially important for calls to action. Long URLs can be confusing and difficult to navigate, especially for users of screen readers. Instead, try using concise text that explains exactly where the link leads. Consistent hyperlink styling, such as underlining or bold formatting, can also help users with low vision more easily identify clickable links.

With your layout in place, the next step is to ensure that visual and interactive elements are equally accessible.

 

Photo of a youth man with a male Lancers hockey player smiling. Text: "Amp Up Your Social Calendar - Join us each month for exciting community events - Browse Events."

 

Best Practices for Accessible Multimedia & Interactive Content

While layout and structure are essential to accessibility, the visual content on your website also plays a significant role in creating an inclusive user experience.

Prioritize Alternative Text on Imagery

One of the most important and widely recognized elements of digital accessibility is alternative (alt) text. Alt text is a short description added to images and graphics that provides context for individuals who are blind or visually impaired. It should be brief, specific, and focused on the image’s purpose. It’s also essential to use proper punctuation, such as capitalization and periods.

Incorporate Captions and Transcripts

In addition to providing alt text for images, it’s essential to ensure that multimedia content, such as videos and audio, is also accessible. This is especially important for individuals who are deaf or hard of hearing, including those who may have secondary disabilities such as vision loss.

While captions may seem similar to alt text, the key difference lies in their visibility. Alt text is only accessible to screen reader users, whereas captions are visible to all viewers. Captions help display spoken dialogue, identify speakers, and can include sound effects or background noise.

For audio-only content like podcasts or interviews, always include a transcript. Transcripts provide users with the option to read instead of listen, and are particularly useful for screen reader users or individuals who process information more effectively visually. A complete transcript should include speaker identification, time stamps, and more.

When it comes to video content, consider offering audio descriptions, a narration that explains important visual elements to provide context, identifies speakers, and describes visual elements. Audio descriptions are critical for users who are blind, visually impaired, or have a cognitive disability.

By including captions, transcripts, and audio descriptions, you’re ensuring equal access to information while enhancing the user experience for all, regardless of disability or personal preference.

Simplify Forms and Surveys

Avoid using themes with poor color contrast, as it can be difficult for users to read. When creating forms, include a clear title, number each question, label fields, and organize content into labeled sections to help users navigate more easily, especially when forms are longer.

Consider which question types are easiest to complete without a mouse. For example, drop-down options may be less accessible than checkboxes or radio buttons. All forms should be fully navigable using a keyboard, allowing users to move between fields and submit responses without the need for a mouse.

Limit Moving Elements

Avoid unnecessary moving icons or page animations. If movement is essential to your design, always provide a clear and easy way to pause or stop the animation.

If you’re unsure where to start, consider partnering with a web developer experienced in accessibility or exploring online training courses to alleviate the pressure and ensure your site meets current accessibility guidelines.

 

"Find Your Community With Outlook. Connect. Belong. Thrive. Get in Touch." Photo of a man guiding a woman at a tactile art event.

 

While tools like WAVE and axe DevTools can provide a general overview of your website’s accessibility, nothing compares to feedback from someone who regularly uses adaptive technology.

At Outlook Enrichment, our trainers can evaluate your site using tools such as screen readers and accessibility features to help identify potential barriers and offer practical recommendations to move your site closer to full accessibility.

Have questions about ADA compliance or how to create a more inclusive digital experience? We’re here to help. Click here to get in touch.

Making Summer Accessible and Fun With Vision Loss

Longer days, warmer weather, and fresh air, summer is the perfect time to get outside and enjoy everything the season has to offer. Whether it’s planting flowers, firing up the grill, or browsing your favorite farmer’s market, these everyday activities can be both fun and accessible for individuals who are blind or visually impaired. With a few helpful tips and tricks, summer becomes more enjoyable. If you’re looking to explore new hobbies or simply want to make your favorite warm weather routines a little easier, this guide is for you.

 

Making Outdoor Maintenance More Manageable

Yard care isn’t just about curb appeal. It’s about pride, independence, and getting outside to enjoy the sunshine. With the right setup and tools, activities like gardening and lawn mowing can be manageable.

For gardening, raised garden beds are a great option. They make it easier to reach your plants without having to crouch or kneel. To help with orientation, you can line the edges with tactile markers, such as rope, textured tape, or wooden borders. You can use different shapes, materials, or textures to identify your herbs, veggies, or flowers. Tools like soil moisture sensors provide helpful audio feedback, and ergonomic gloves allow you to feel what you’re working on, preventing injury from gardening tools. While apps like Seeing AI can assist with identifying seed packets by reading labels aloud.

Mowing the lawn might seem challenging, but with a few simple adjustments, it becomes entirely manageable. Try using a self-propelled lawn mower with tactile or labeled controls. Many people who are blind or visually impaired also find success using guiding techniques like laying down rope or stakes to mow in straight lines. Your neighbor might not like it, but some individuals with low vision also allow their grass to grow a little longer. For those looking for a low-maintenance option, robotic lawn mowers are a great investment, especially if you currently rely on outside help. While they can be costly upfront, they offer long-term convenience.

 

Grill Master Tips for Stress-Free BBQs

Grilling is a summer staple, and while an open flame can be intimidating, techniques exist to ensure your safety when you’re firing up the grill. Start by using grill models with tactile buttons or knobs. If your grill isn’t already equipped with these, try adding bump dots to mark key settings, such as “on/off” or specific temperature zones. The same concept applies to labeling condiments and seasonings.

When it comes to checking food, a talking meat thermometer can take out the guesswork and help you grill to perfection. For added safety, wear heat-resistant gloves and use long-handled tongs to keep a comfortable distance from the flames. Grill baskets are also a helpful addition, keeping food organized and easier to manage on the grill surface.

 

Planning for Outdoor Adventures

From concerts and farmers markets to park picnics and community events, summer is full of opportunities to explore. With a little planning and the right resources, transportation and navigation don’t have to be barriers.

If you don’t drive, there are still several ways to get where you want to go:

Once you arrive, adaptive tech can help you confidently navigate outdoor spaces. Try these tools:

You can also call ahead to events or venues to inquire about accessibility accommodations, such as guided tours or ADA seating. Planning your route and having your go-to tools ready can make any summer outing smoother and more enjoyable.

 

Photo of a group of individuals at a peer support group meeting. Text: "Be Supported on Your Journey."

 

Summer should be filled with freedom, joy, and connection, and vision loss doesn’t have to limit your experience. From gardening and grilling to navigating your favorite community events, there are more ways than ever to enjoy the season safely and independently.

Do you have a favorite summer tip or tool that we didn’t mention? We’d love to hear about it! Connect with us to share.

How Rachael Found Confidence & Freedom

Rachael’s Diagnosis

In September 2014, Rachael was diagnosed with stage four ovarian cancer and began chemo treatments, and by March 2015, Rachael had finished her fourth treatment. Rachael started noticing changes in her vision, and “things were getting blurrier.” Rachael believed that her eyes were changing with age and waited until she was done with her chemo treatments to see an eye care professional.

Thinking she just needed glasses, she went to a big box optical center with her sister-in-law since she no longer felt safe to drive. During the visit, Rachael discovered she couldn’t read anything below the first line of text on the eye chart. The optician began to write a prescription, not divulging that in her current vision, she was classified as legally blind until her sister-in-law asked the doctor when Rachael was told that she was now legally blind.

Over the next year, Rachael was connected to several eye care professionals and had extensive testing. Rachael was eventually informed that she had bleeding in her retina and significant scarring in her eyes. She eventually was sent to a retina specialist, who later sent her to a neuro-ophthalmologist. After numerous hours of testing, Rachael still had no answers. At a loss, it was recommended that she see a low-vision specialist and prepare for a future without vision.

At this same time, Rachael went in for a routine check-up on her cancer and was informed she needed additional chemo treatments. As the treatments progressed, Rachael experienced a continual loss of vision, to the point that she could no longer see facial features and could only see silhouettes. Eventually, all central vision was lost, and peripheral vision slowly dwindled to nothing. By the beginning of 2017, Rachael had no vision left. 

The Impact of Rachael’s Vision Loss on Her Well-Being

Her doctors encouraged her to see an eye doctor, but Rachel was resistant and did not see the point of seeing an eye doctor because she was blind. In May of 2020, Rachael was finally connected with someone who could give her some answers. Rachael was told she had cancer of the eye, and in June 2020, her left eye was removed.

Rachael pulled back from all social activities, limited her interaction to only her family, and rarely left her home. She found herself slipping further into depression and felt vulnerable and alone. With the vision loss, she could no longer help others in her family, was angry, and felt helpless because she needed so much assistance to complete tasks. “I felt like I no longer had control over my life.”

Gaining Acceptance and Seeking Support

Rachael reached out to Outlook Enrichment in January 2022. She was at the end of her rope and felt distraught, lonely, and useless. “It was a very tear-filled conversion.” Rachael was emotionally at her breaking point. As she talked to staff who described services, Rachael started to see that there was hope after being told for so long that nothing could be done.

“I started to see there was hope and people genuinely cared about me. I never heard we can’t help you with that, all I heard was, you can do it. We just have to figure out the right way. I felt like someone had tossed me a life preserver and was told to hold on tight.”

Rachael initially started receiving training in Adaptive Technology and received an individualized adjustment to blindness services to assist with the changes she now faces and the emotional grieving process.

As Rachael became more confident, she started taking Moby transportation by herself. “It was a big day. I was so proud of myself.” Rachael had new freedom and confidence not experienced in a long time. Gradually, she joined more Enrichment programs. Rachael regularly participates in the Color Outside the Lines arts program and is an active member of the weekly support group, sharing and empowering others through her Journey.

Jane’s Story: Moving Forward & Giving Back

Article was written by Jane

Jane’s Diagnosis

In 2022, at age 74, I was diagnosed with Leberʼs Hereditary Optic Neuropathy (LHON). It is uncommon for women to have this eye condition because while they carry the gene, it manifests more frequently in males. LHON is a genetic eye disease inherited from the mother. We found out in 1989 that it was in the family when a family member was diagnosed.

Later, in 2006, my son was also diagnosed and became blind. My vision loss was a speedy progression. Initially, I started struggling with clouding, and what I saw would appear blurred. Images looked less sharp, and I started seeing fewer details. Tasks such as reading, recognizing faces, and completing household tasks became more challenging. Now, I can only see shadows and tell when it is light or dark outside.

Turning to Outlook Enrichment

My son and other family members informed me about services available to blind individuals. A family friend recommended that I contact Outlook Enrichment. I started working with Enrichment because I was struggling with using my phone.

Through the training, I decided to switch to the iPhone because it is more accessible and more apps are available for blind people. I am now learning more things, like how to access Zoom meetings. I look forward to my weekly adaptive training classes, which are very important. I need to learn these things, and my trainer is kind and accepting of my insecurities. I have looked at my vision loss as a project. I donʼt have a choice, I have to keep learning. Losing my vision threw me into a tailspin, as everything is so different now. The world is not welcoming to those with vision loss, and the day-to-day impacts vary from person to person.

I like that Outlook Enrichment uses other individuals who are blind to teach the blind. I support any employment of the blind and visually impaired. I support Outlook with my donations because they have assisted me with moving forward on my vision loss journey.

Your Guide to Adaptive Technology

About

Outlook Enrichment’s Adaptive Technology program empowers individuals who are blind or visually impaired and their support systems with tools and training to confidently navigate today’s technology. Our services include:

On average, we provide approximately 1,400 hours of adaptive technology training each year, focusing on improving access to telecommunication tools and helping clients better understand the capabilities of iPhone, Android, and other accessible applications.

 

Program

The Enrichment team has developed customized curricula for a wide range of adaptive and assistive technologies used in personal, educational, and professional settings.

Each client’s personal goals guide training, whether learning to navigate a smart device or completing everyday tasks like paying bills. Our tools and instruction are specifically designed for individuals who are blind or have dual-sensory impairments, including those who rely on JAWS, screen magnifiers, or other assistive technologies.

 

Individual Sessions

Clients are encouraged to meet with an adaptive technology trainer for two one-hour sessions each week, although sessions can be adjusted based on individual needs and availability. Sessions are available in person or virtual via Zoom.

 

Open Lab Sessions

Open lab sessions are available every Friday for current clients, past clients, and the general public. During these sessions, participants can ask questions, get help with specific tasks, and receive additional training or support.

We encourage anyone planning to attend to call ahead and let our team know.

Schedule Your Training

Handheld Digital Magnifiers & Cool Apps For Your Phone

As assistive technology devices, digital or electronic magnifiers usually come with a camera and a screen or another display mechanism showing the enlarged image. Many technological advances have been made in this area of magnification.

Older models tend to have a stand that holds a standard 17-inch TV or computer. Below the display, a mounted camera is positioned over a movable x/y tray that holds a book or other reading material. With the onset of LCD screens and advancements in camera technology, newer versions of this have a lot more flexibility.

With all magnification aids, you always need to keep a few questions in mind when determining the best fit for your needs.

Handheld electronic magnifiers

There are many handheld electronic magnifiers to choose from. Prices range from $75 to $1,000. Coming in at a lower price, the Eyoyo Portable Digital Video Magnifier gives you about a 3.5 to 5.0-inch screen. This magnifier has a large magnification range. These magnifiers are easy to use. Some models, such as the Eyoyo PD43 Electronic Digital Video Magnifier, even have color-coded keys. This specific magnifier is priced at around $150.

In Enrichment, we often see higher-end models such as the Eschenbach and the Ruby. These usually have a larger screen, magnification up to 12x -14x, and have some additional bells and whistles. One of the critical things to consider when looking at electronic aids is the user interface and the device’s weight based on the user’s physical limitations. A person with arthritis or tremors might want a lighter device that may be easier to hold and manipulate or a device that has a fold-out leg for hands-free usage.

As a great lightweight option, the Eschenbach has nice curvatures for holding. The controls are all in the same location and can easily be accessed by the thumb. This usually sells for around $600. However, an app on Apple and Android phones called Visor uses a comparable interface to Eschenbach’s handheld device. The app’s downside is that it only has four zoom settings. The maximum magnification is 8X. Visor retails in the Apple store for around $18. Enrichment has tested many magnification apps and recommends this one for the best results.

Other noteworthy apps

Apple’s magnifier app—This free app has many cool features, such as a slider for zooming in and out, 12 color filters, and contrast controls. However, it is more complicated to use. In the app settings, users can select which options they want to have available. Options include turning on and off the color filters so they do not always appear on the screen.

Claro Magic X—This nifty free magnification app does not offer as many features. But it will magnify up to 16x if you need more magnification. The user interface is pretty straightforward. Primary options are at the bottom of the screen, and other features, such as the contrast and filter buttons, are in the middle of the display along the sides.

Don’t discount camera apps.

If you use color filters to decrease glare, consider using a camera app instead of a magnifier app. The apps all use your phone’s camera. Many camera apps allow you to zoom in and out and have a variety of settings for black-and-white modes and contrast settings.

Other features may include a wide variety of colors and effects. Camera+ Free with Colors effect filters 4+ is one of these apps you might want to look at. This free app is packed with features. There are nine color filter options and eight black-and-white options with varying degrees of contrast. It also allows you to take a picture with the filter applied, which is not an option when using typical magnification programs.

Unlike magnification apps, camera apps allow you to use the forward-facing camera. This can help you use the feature for personal care purposes.

Whether you need more information about choosing or using a magnifier, Outlook Enrichment is here to help. Contact us to get started.